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Category Archives: Mail Order Brides Catalogue

Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But they Are or higher accurately, ‘see now, pre-order now.’ we are perhaps maybe maybe not discussing fast fashion that is bridal.

Increasingly more brands today are adopting some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s instantly shoppable Grateful collection that is dead-inspired. Now, celeb-loved indie brand Houghton is bringing that concept into the bridal globe having its very first shop-the-runway collection for spring 2017.

“That concept lends itself far more to bridal than any such thing else,” designer and innovative manager Katharine Polk told Fashionista Saturday in the Houghton bridal presentation, https://brides-to-be.com/latin-brides/ latin brides for marriage positioned in a tony Upper East Side town home that formerly housed the Chrome Hearts flagship. Ten times ahead of the presentation, the brand name released a call to brides-to-be via social media marketing and press placements, and alerted their clientele, that the initial 100 to RSVP could go to the two-hour preview, pre-order the spring 2017 gowns and go shopping the add-ons, including Houghton x Commando lace bodysuits.

The bridal timeline is a totally different beast than even the ready-to-wear format (which the CFDA is in the process of rethinking with help from Boston Consulting Group) to give you some background.